Our story

In the heart of Moyock, North Carolina, where community spirit blossoms, Mum's the Word by Amy found its roots.  Our story is a tribute to the timeless beauty of nature and the profound language of flowers that transcends words.

Seeds of passion:  It all began with a seed of passion for floristry planted by our founder, Amy Duvall.  Inspired by the delicate dance of petals and the vibrant hues of nature, Amy envisioned a haven where flowers could not only be arranged but curated to tell stories, evoke emotions and celebrate life’s myriad moments.

Crafting Floral Narratives:  Amy’s journey is one of relentless dedication to the art of floral design.  Each bouquet, arrangement and floral creation is a chapter in our ongoing narrative.  With skilled hands and hearts full of love, we craft bespoke blooms that transform ordinary moments into extraordinary memories.

Rooted in Community: At Mum's the Word, community is at the heart of everything we do.  We believe in the power of flowers to bring people together, to express emotions, and to foster connections.  From local events to personal celebrations, we’ve had the privilege of being a part of the tapestry of stories that make our community vibrant and alive.